Core is a metaverse that brings together a wide variety of games and offers limitless possibilities for development, creativity, and entertainment for users. We were entrusted with presenting the game in a new region, identifying the best promotion opportunities through influencer marketing tools, and attracting the necessary number of active players for beta testing.
influencers engaged
advertising views
publications
monthes of cooperation
During the first two months of cooperation, we focused our efforts on testing formats, creatives, and channel themes. As a result, we found that the best format for achieving the set goals was integrations on channels featuring Let’s Plays of Minecraft, Roblox, RUST, and Garry’s Mod, as the interests of these game audiences align with the capabilities of the Core platform.
We then scaled up the publications, engaging players in various competitions and contests on the platform, meeting the client’s expectations regarding view costs, advertising frequency, and the number of active players.